ANTIPODES

WINTER '22 CAMPAIGN DOCUMENTED BY MARCO LESSI

SIMPLE YET ELEGANT. PROVOCATIVE YET INNOCENT. PRANI'S WOMAN CARRIES MANY CONTRADICTIONS. 'ANTIPODES' CAMPAIGN IS A JOURNEY THROUGH THE MANY SPONTANEOUS CONTRADICTIONS THAT ENABLE PRANI'S WOMAN TO STAND OUT. A GIRL WITH A SWEET YOUNG FACE BUT WITH A CONSCIOUSLY DEFINED MATURE STYLE.